Brand & Marketing Director
Location: Portland, OR or Seattle, WA | Full-time | Exempt
Join the leadership team of a pioneering Northwest artisan bakery! Grand Central Bakery is seeking a visionary and results-driven Brand and Marketing Director to connect new and existing customers to our delicious products. This role will oversee all aspects of Grand Central Bakery’s marketing, storytelling, and community engagement. If you have a passion for incredible food and a talent for building brands, this is a unique opportunity to grow Grand Central’s impact as a local and independent B Corp-certified bakery. This is an ideal role for an experienced brand professional ready to lead our integrated marketing efforts to grow customer loyalty, attract new fans and support key business goals. Come join us and help make Grand Central Bakery the best part of everyone’s day!
About Grand Central Bakery
Grand Central Bakery is a local and independent artisan bakery founded in 1989. Our friendly neighborhood cafes delight Seattle and Portland customers with rustic, slow-rise breads, irresistible pastries, and delicious café cuisine. We also deliver our artisan products daily to Northwest grocers and restaurants.
As the first B-Corp certified bakery in the Pacific Northwest, we are part of a worldwide community using business as a force for good. We are proud to source ingredients from local and sustainable farms, offer good jobs with great benefits, and give back to progressive nonprofit partners in our communities. With over 400 employees across our cafes, bread production, and commissary facilities, Grand Central Bakery leads the way in artisan baking and values-driven business practices.
Grand Central Bakery has been recognized as one of 20 Great American Bread Bakeries by SAVEUR and praised by tastemakers across the country, from Serious Eats to the New York Times to former president Barack Obama.
What You’ll Do
As Brand & Marketing Director, you will:
- Develop and implement a comprehensive marketing strategy that aligns with and supports our mission and values as a local and independent B-Corp bakery.
- Elevate the Grand Central Bakery brand to delight customers and build sales, ensuring a cohesive and compelling presence across all digital and physical touchpoints, including cafes, packaging, and public relations.
- Oversee all marketing, communication, design, and community engagement initiatives.
- Collaborate with cross-functional teams to ensure our brand voice resonates authentically to all stakeholders internally and externally across all platforms.
- Evaluate marketing effectiveness using data and analytics to inform decisions and refine strategy.
- Direct the design, sourcing, and production of marketing assets, packaging, signage, and branded products.
- Manage relationships with external marketing and design partners, including budgets and project scopes.
- Stay current with industry trends and lead community outreach efforts with business, civic, and nonprofit partners.
- This position may be based in either Portland, OR or Seattle, WA, with regular travel between the two markets.
We’re looking for a seasoned, results-driven brand professional with:
- 10+ years of experience in consumer marketing or brand (multi-location retail preferred)
- 3+ years managing external vendors and consultants
- 3+ years managing a marketing budget
- Experience managing a team (preferred)
- Expertise in omnichannel marketing (email, social, digital, web/SEO)
- Strong knowledge of current trends in design, web, and production
- Experience with content creation and media buying
- Excellent cross-functional collaboration and communication skills
- Strong writing, editing, and visual storytelling abilities
- Bonus: Photography and video creation skills
- Salary: $130,000 annually + bonus potential
- Benefits: Healthcare, paid time off, 401(k), and—yes—bread!
- Please note: Grand Central Bakery is not able to sponsor a visa for this position.
Company Overview
Grand Central Bakery ignited a bread revolution in 1989 by introducing rustic artisan loaves to Northwest tables. Values are at the heart of our company and sustainability touches everything we do - from where we buy ingredients to how we care for our employees and invest in our communities. A Certified B Corporation, Grand Central Bakery is part of a global movement of organizations using business as a force for good.
Pay Transparency
Grand Central Bakery complies with applicable pay transparency laws in the locations where it does business. All job postings include the rate of pay for the position. For positions that have a range, the full range will be listed along with the expected starting compensation.
Benefits
Grand Central Bakery offers outstanding employee benefits as part of our total compensation package including health insurance, paid time off, a 401k with match, employee discount, and bread! Check out our career page for information about our benefit offerings. https://grandcentralbakery.applytojob.com/apply/
Equal Employment Opportunity
We are committed to a policy of equal employment opportunity and strive to create a work environment of respect, trust, collaboration, and cooperation. It is the policy of Grand Central Bakery to maintain a workplace free from discrimination on the basis of race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, physical, sensory, or mental disability, age, marital status, military or veteran status, family relationship, your or your family’s genetic information, or status in any other legally protected group. We expect each employee to embrace and apply these principles of equal treatment to each other and to our customers.
Know Your Rights - EEOC
https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal-poster
Please email hr@grandcentralbakery.com with questions or requests for accommodation.